Slashing Flower Waste and Boosting Profits

In the high-pressure world of flower wholesaling, profit margins are a constant battleground. 

Did you know a staggering 15-20% of cut flowers globally meet an unfortunate demise, wasted, due to mishandling throughout the supply chain? That translates to millions of lost dollars for wholesalers like yourself.

This guide equips you with advanced strategies to minimize flower waste, maximize profits, and elevate your brand as a sustainability champion.

Beyond the Basics: Unveiling the Hidden Culprits of Flower Waste:

While improper selection and storage are common culprits, flower waste can also stem from more nuanced factors:

  • Ethylene Gas: This natural plant hormone accelerates flower aging. Improper handling during packing and transportation can lead to ethylene build-up, hastening flower deterioration.
  • Post-harvest Diseases: Fungal and bacterial growth can quickly spread in warm, humid environments, leading to rapid flower spoilage.
  • Mechanical Damage: Rough handling during packing, loading, and unloading can cause bruising and stem breakage, reducing flower lifespan.

Advanced Strategies for Minimizing Waste:

1. Pre-Cooling: Go beyond cool storage. Pre-cooling flowers immediately after harvest to       34-38°F (1-3°C) for several hours can significantly reduce ethylene production and extend vase life.

2. Precise Humidity Control: Maintain a relative humidity range of 60-70% for most flowers. Too high can lead to fungal issues, while too low can cause dehydration. Invest in humidity monitoring devices for precise control.

3. Invest in Staff Training: Empower your team with in-depth knowledge of proper flower handling techniques. Regular training sessions on best practices for receiving, storing, and packing flowers minimize damage and waste.

The Flower Hub: Your Waste-Reduction Partner:

At The Flower Hub, we understand the importance of minimizing waste not only for your bottom line but also for environmental sustainability. Here’s how we go beyond the basics to ensure exceptional flower freshness:

  • Farm-Level Quality Control: Our dedicated Kenyan partners implement rigorous pre-harvest and post-harvest practices to minimize disease and ensure optimal flower health before shipment.
  • Controlled Atmosphere Shipping: We collaborate with leading refrigerated transport companies to ensure flowers travel in a precisely controlled environment that minimizes ethylene production and maintains optimal humidity.
  • Bespoke Bouquet Solutions: Our packed-at-source bouquet options minimize handling at your end, reducing the risk of mechanical damage and waste.

Beyond Profit: The Sustainability Advantage:

By partnering with The Flower Hub, you’re not just reducing waste; you’re aligning yourself with the growing consumer demand for sustainable practices.

  • Reduced Carbon Footprint: Minimized waste translates to lower energy consumption throughout the supply chain.
  • Water Conservation: Our Kenyan partners employ innovative water-saving irrigation techniques, further minimizing environmental impact.
  • Ethical Labor Practices: We work with farms committed to fair wages, safe working conditions, and responsible waste management.

Contact us today at to discuss how The Flower Hub can become your trusted partner for exceptional flower freshness, minimized waste, and a thriving, sustainable wholesale business.


(Stat source: research paper on cut flower waste management)