The Flower Hub Is Now A Certified B Corporation: A Milestone in Our 20-Year Journey

What is a B-Corporation business, and how did we achieve this certification?

A B-Corporation (B Corp) is a for-profit business that meets the highest verified standards of social and environmental performance, transparency and legal accountability. 

This certification is not an award. It’s a rigorous, verified process led by B Lab, the non-profit organisation behind the B Corp movement, and it signals our long-standing commitment to doing business that’s better –  for people, for communities, and for the planet.

By becoming one of the few B-Corp certified companies in the floral supply chain, The Flower Hub has solidified its promise to deliver not just beautiful blooms, but also conscientious flowers that are ethically sourced and meet environmental certifications. 

How do companies become B-Corporation certified?

Becoming a Certified B Corporation is no small feat, it is a rigorous, multi-step process that evaluates a company’s entire social, environmental and governance footprint – not just the end products or services! For companies like The Flower Hub, it means proving that we meet the highest standards of accountability and impact across every area of our operations.

To achieve this milestone, we have undergone a comprehensive and independent evaluation using the B Impact Assessment framework – a globally recognised framework developed by B Lab, the non-profit behind the B Corp movement. 

We were measured across five key impact areas: 

– Governance

– Workers

– Community

– Environment

– Customers

Achieving B Corp certification required us to demonstrate high standards of transparency, social and environmental performance, and legal accountability to all stakeholders, not just shareholders.

Over the past year, here at The Flower Hub, our team have:

– Completed the B Impact Assessment, answering detailed questions on governance, workers, community, environment, and customers.

– Provided extensive documentation to prove our social and environmental performance, from energy use and waste management to worker benefits and community engagement.

– Underwent an independent review by B Lab™ to verify our claims and ensure we met the minimum verified score of 80 out of 200, a benchmark few companies achieve on their first attempt.

– Committed to a three-year recertification cycle, during which we will continue improving our practices and maintaining transparency.

This prestigious certification confirms every aspect of our operations; from farm sourcing and logistics to employee policies and community partnerships, which align with the rigorous standards of the global B Corp community. It’s also a clear reflection of our efforts to supply the world with sustainable flowers that are produced ethically, transparently and with the planet in mind.

Why This Certification Matters to Our Valued Partners

For our wholesale clients and supply chain partners, this certification reflects something many of you already know: that The Flower Hub is built on long-term thinking, responsible sourcing, and care for the entire value chain. 

It confirms our place among globally recognised B Corp Certified companies, and reinforces our commitment to delivery not just quality, but purpose-driven floral solutions. 

What’s more, we believe the principles behind B Corp Certification align perfectly with how we operate every day:

– We partner with farms that prioritise sustainable agriculture, eco-conscious growing practices and ethical labour practices

– We reduce waste and emissions through streamlined logistics and localised sourcing, enabling a more eco-conscious flower delivery model.

– We support economic development in our communities while delivering quality and consistency for our clients worldwide.

– We advocate for transparency and trust, from crop planning through to delivery and invoicing – while ensuring traceability across the entire sustainable flower supply chain.

The Journey Behind the B-CORP Certification

Becoming B Corp Certified wasn’t a checklist exercise, it was a company-wide effort that involved deep reflection, operational assessment, and process refinement. 

As a supplier of sustainable* flowers (*meeting the FSI globally benchmarked certification standards across all 3 pillars: Social, Environment and Good Agricultural Practices), we knew this process would challenge us to evolve beyond compliance, towards leadership. From our partnerships with growers practicing regenerative horticulture to our internal efforts to track and reduce our carbon footprint, the process pushed us to examine every aspect of our business and take steps to improve where it matters most.

We strengthened existing policies and introduced new ones, especially around supplier sustainability standards, employee well-being, and environmental impact tracking. 

The result isn’t just a certification, it’s a blueprint for a more resilient, ethical and eco-conscious flower business that serves our clients and the planet.

Looking Ahead

With B Corp Certification, we join a community of over 8,000 businesses worldwide, across 96 countries and 160+ industries, working to transform the global economy into one that benefits all people, communities, and the planet. This milestone also marks the beginning of a new chapter for The Flower Hub. As we continue to grow, innovate, and evolve, the B Corp framework will guide us in setting priorities and measuring our impact across all touch points. 

And finally, thank you

Our commitment to continuous improvement is stronger than ever, and we look forward to sharing our progress with our partners.

Thank you to our clients, growers, logistics partners, and team members who make what we do possible. Your collaboration and trust have brought us to this moment, and we’re excited to continue this journey together.

Learn more about the B Corp Movement and what it means to be part of a global community using business as a force for good by getting in touch by emailing our expert team.